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General Information
Your Agency Name
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Agency's Address
Your Agency's Address
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Agency's Website
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Contact Person's Information
- select your title -
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Your First Name
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Your Last Name
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Your Phonenumber
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Your E-mail Address
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Business Goals
1. What are your top 3 business goals for the next year? (Select 3)
Increase patient acquisition
Boost brand awareness
Improve patient engagement
Increase sales
Other (please specify)
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2. What are your biggest marketing challenges? (Select 3)
Generating leads
Creating effective marketing content
Managing my marketing budget
Tracking and measuring my results
Other (please specify)
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3. Who are your target markets? (Select 3)
Medicare patients
Medicaid patients
Private pay patients
Veterans
Other (please specify)
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4. What are your unique selling propositions? (Select 3)
We offer a wide range of homecare services
We have a team of experienced and qualified caregivers
We are committed to providing high-quality care
We are affordable
Other (please specify)
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5. Who are your competitors? -----------------
Ask us any questions...
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Content Marketing Strategy
6. What marketing channels do you currently use? (Select 3)
Website
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Social media marketing
Email marketing
Content marketing
Other (please specify)
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7. What is your budget for marketing? (Select 1)
Less than $1,000 per month
$1,000-$2,500 per month
$2,500-$5,000 per month
$5,000-$10,000 per month
More than $10,000 per month
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8. What are your key performance indicators (KPIs) for marketing? (Select 3)
Website traffic
Leads generated
Sales conversions
Patient engagement (e.g., social media followers, email open rates, etc.)
Other (please specify)
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9. What are your biggest successes and failures with marketing? (Select 3)
I've been successful in generating leads from my website
I've been successful in increasing brand awareness through social media
I've been successful in improving patient engagement with my email newsletter
I've struggled to track the effectiveness of my marketing campaigns
I've struggled to create marketing content that resonates with my target audience
Other (please specify)
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Desired Outcomes
10. What do you hope to achieve with Anchor Group's marketing services? (Select 3)
Increase my patient base
Boost my brand awareness
Improve patient retention
Generate more leads
Increase sales
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11. What are your specific goals for each marketing channel? (Select 1 for each channel)
Website: Increase traffic by 20% in the next 6 months
SEO: Improve ranking for the keyword "homecare services in my city"
PPC: Generate 100 new leads per month
Social media: Increase follower count by 10% in the next 3 months
Email marketing: Increase email open rate by 5% in the next quarter
Content marketing: Publish 2 new blog posts per month
Other: (please specify)
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12. What is your desired timeline for achieving your results? (Select 1)
Within 3 months
Within 6 months
Within 1 year
More than 1 year
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How would you prefer to be contacted for a follow-up consultation?
Phone
Email
In-Person
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